BDT 61,000 in the source plan.
Chuti Group portfolio source review
Full supplied file preserved
Chuti Signature
The uploaded file named Chuti Signature internally contains a 30 day growth plan titled for Chuti Beach Resort. The complete supplied plan is presented below, but the property assignment is not silently changed.
Source validation: the file name and the internal plan title do not match. All numerical targets below belong to the supplied plan and should be confirmed before being represented as Chuti Signature performance targets.
Source target range.
15 cold plus 12 retargeted in the source model.
Source model assuming zero investment sales.
Week one setup
The supplied plan starts by bypassing a website that it describes as unreadable.
Google Business Profile
Set hours and point the website field to one domain.
Measurement
Install Meta Pixel and set up a WhatsApp Business catalogue.
Audience
Build a custom audience from 63,000 followers plus a 1% lookalike.
The source specifically recommends Meta Lead Forms and Click to WhatsApp instead of the website because the referenced Beach Resort site was not readable or trackable.
Budget allocation in the supplied plan
Five campaign lanes separate investor demand, direct booking, retargeting, proof and creative testing.
#CampaignBudgetObjective
01Investor leads$180 / BDT 21,960Lead form
02Direct booking$130 / BDT 15,860WhatsApp messages
03Retargeting$110 / BDT 13,420Messages plus leads
04Review and UGC boost$50 / BDT 6,100Engagement
05Creative testing$30 / BDT 3,660Traffic
Campaign mechanics
The supplied growth plan is structured around separate booking and investor outcomes.
80 to 100 leads
Dhaka and Chattogram, age 30 to 55, interests around investment and Islamic finance, with qualifying questions inside the lead form.
12 to 18 bookings
Dhaka travel and honeymoon audiences, routed to WhatsApp with offer and travel time information.
10 to 14 bookings
Video viewers, page engagers and WhatsApp openers who did not book.
Guest videos and reviews
Boost UGC and review content toward lookalike audiences.
Three hooks per audience
The source plan recommends stopping weak hooks after a defined spend threshold.
Route and investor FAQ
The source prioritises a route reel and an investor FAQ series around ownership, profit structure and resale rights.
30 day content system
The source plan calls for Bangla first daily communication.
Room and facility tours
4 posts in the supplied plan.
Staff and behind the scenes
3 posts in the supplied plan.
Social cadence
1 post daily, 2 to 3 stories daily and 3 reels weekly.
Source ROI model
The supplied plan models room revenue first, then treats investor conversion as additional upside.
15 modelled bookings.
12 modelled bookings.
27 total room bookings.
Source model for one investment unit.
Rooms only return
BDT 5.83 lakh revenue on BDT 61,000 media spend, roughly 9.5x in the source model.
With one unit close
BDT 30.8 lakh on BDT 61,000 in the source model. The source assumes a 1% close rate on 100 qualified investor leads.
Complete supplied thirty day plan
Every budget lane, campaign target, content quantity and ROI line from the supplied file is retained below.
| Campaign | USD budget | BDT budget | Objective | Supplied target |
|---|---|---|---|---|
| Investor leads | 180 | 21,960 | Lead form | 80 to 100 leads at BDT 220 to 280 |
| Direct booking | 130 | 15,860 | WhatsApp messages | 12 to 18 bookings |
| Retargeting | 110 | 13,420 | Messages and leads | 10 to 14 bookings and 20 to 30 leads |
| Review and UGC boost | 50 | 6,100 | Engagement | Guest proof amplification |
| Creative testing | 30 | 3,660 | Traffic | Three hooks per audience |
| Content type | Posts in source | Operating cadence |
|---|---|---|
| Guest video and UGC | 8 | Bangla first daily communication |
| Mountain and sea scenery | 6 | Stories 2 to 3 daily |
| Route and travel time | 4 | Reels 3 weekly |
| Investor explainer | 5 | Comment and DM response under 1 hour, 9am to 10pm |
| Room and facility tours | 4 | Google review replies within 24 hours |
| Staff and behind the scenes | 3 | Performance review weekly |
Review engine
QR at checkout plus SMS two hours after checkout. The source targets 40 to 60 reviews in the quarter, moving from 194 toward 250.
Priority content
How to reach Chuti from Cox’s Bazar is priority one. Investor FAQ content on legal ownership, profit structure and resale rights is priority two.
| ROI line in supplied plan | Volume | Revenue or outcome |
|---|---|---|
| Cold bookings | 15 | BDT 3.24 lakh |
| Retargeted bookings | 12 | BDT 2.59 lakh |
| Rooms only | 27 | BDT 5.83 lakh |
| Investor leads | 100 to 130 | Pipeline |
| One unit closed | 1 at BDT 25 lakh | BDT 25 lakh |
| Rooms only model | BDT 61,000 media budget | Roughly 9.5 times ROAS |
| With one unit close | BDT 61,000 media budget | Roughly 50 times in the supplied model |
Activation status
The supplied plan is complete. The property assignment still needs management confirmation.
Once Chuti Group confirms whether this file belongs to Chuti Signature or to Chuti Beach Resort, Vynzo can align the same campaign system to the correct property without carrying over the wrong claims or commercial assumptions.